Objectives
Develop a world-class technology stack, architecture and web applications to support THE global growth of Headley’s B2B Technology lead generation services
NXT has collaborated with Headley Media for over 10 years, supporting their business's strategic digital plans by delivering fully traceable B2B lead generation campaigns through a unique set of 6 global content syndication brands. Initially tasked with designing and developing a whitepaper-branded site IT Corporate and an admin solution to manage data and content, the brief has evolved over the years. It now includes over 200 branded multi-lingual sites, customised data management, validation, and reporting system.
Solution
HEADLEY DISRUPTED THE CONTENT SYNDICATION MARKET WITH A NEW, TRUSTED SET OF CONTENT BRANDED WEBSITES
Working with global B2B technology brands, Headley sought out a scalable solution to support lead generation through industry-standardised methods and aspired to build a global reader base for their content platforms.
NXT developed a global administration system capable of supporting the development of branded websites, enabling the secure storage and reporting of reader data and intent. Initially employing manual data processing, the system evolved through a series of key AI-driven decision-making applications supporting business campaign management. The company invested in client management and reporting platforms, data validation services, and key Martech tools, positioning the entire architecture as a crucial tool in the modern marketing professional's toolkit.
Technical Features
- Development of bespoke .NET Administration system
- Azure Machine Learning layer for content syndication and localisation
- Creating of custom campaign management suite of tools for internal team to support customer campaign needs
- Integration of custom form creation, management and rules from Admin to develop custom pages
- Integration of mail systems and mail validation tools
- User reporting and internal business metric reporting
- Lead and data API integrations with tools including; Eloqua / Marketo / Hubspot and more
- Machine Learning application to support Intent services
- Supporting Research and Development into new toolsets and advanced data management
- Management of client production environments across Azure, AWS and other server systems
- Advanced DNS and Security management
- Multilingual marketing website built within Umbraco CMS
Custom Administration System for Managing Customer Campaigns, Reporting, and Web Publishing
- Creation of web content and asset management of 200 unique sites with over 200,000 unique digital assets including; whitepapers, videos, podcasts and more.
- Custom form and data tracking system to enable bespoke rules for lead generations per customer and campaign.
- Reporting suite of data and data management validation processes.
- Custom integrations to support CRM data suppressions and uploads.
Result
Today, NXT have designed built over 200+ websites, supporting 60 different countries across 32 languages and 6 major business brands
We process over 10,000 leads per month and generate approximately 7 million client page views across all brands, contributing to the digital growth of Headley Media and positioning them as a global market leader in B2B lead generation services.
Headley has worked in partnership with the NXT team since 2014, orchestrating the growth of our digital brands and digital products that have helped deliver amazing results to our clients. NXT are super responsive and excellent at problem-solving ideas for our business as well as crafting awesome applications and tools. Brand Development Director
