Strategy and Creative

Transforming ideas into user-centric digital products through strategic web design

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Strategic planning

From planning through to success: UX website design

For any new client or project, we help scope and create a digital plan of your ideal web application through research, data-driven evaluation, performance review, and market insights to enable a creative solution to meet your business objectives. This allows NXT to understand the business requirements, discover an agreed scope and create a fit for purpose solution through our years of creating award winning web design and UX skills. 

Our strategic offering

Collaborate with NXT for optimal web performance, experiences, and growth strategies

With extensive practical web experience and knowledge, NXT can help your business navigate the technical jargon to maximise performance and results. Our discovery and definition process works for both projects and on-going maintenance strategy through our interactive workshops.

Strategic services include:

  • Objectives and Goals - A framework for setting objectives and goals to ensure we understand the business needs and desired outcomes.
  • Data Measurement - Reviewing data measurement across your site, including market and competitor analysis.
  • Audience Behaviour - Surveying target user audiences and their behaviour to ensure our research supports UX design.
  • Map the Future - Mapping the future digital landscape and identifying challenges and opportunities.
  • Auditing - Infrastructure and security auditing processes.
  • Automations and Integrations - Web automation and integrations considerations and ideas.
  • Digital Recommendations - Providing clear, strategic digital recommendations for implementation.
  • Technology Services - Technology and multi-channel service considerations, such as SEO, paid media, PR, content marketing, reporting, and CRO.

Our creative offering

WE EMPOWER BRANDS WITH STUNNING WEB DESIGN AND THOUGHTFUL UX STRATEGY

We plan and create web designs that prioritise simplicity, consistency, user-friendly navigation, and layout, while adhering to industry standards. This doesn’t mean boring. Our award-winning web design team ensures that our development team can deliver an impressive online experience.

We create designs through:

  • Brand Focused Web Design - Translating brand guidelines into digital reality, ensuring the best creative solutions when considering elements such as colours, typefaces, graphics, and visuals.
  • User Interface (UI) Design - Creating purposeful, human-centric interfaces and web experiences that resonate with the audience and the business.
  • Responsive Design - Ensuring all devices are optimised for conversion and development.
  • User Experience (UX) Design - Organising and structuring content for logical navigation and easy access to information.
  • Information Architecture (IA) - Organising and structuring content for logical navigation and easy access to information.
  • E-commerce Design - Crafting online shopping experiences that emphasise product presentation, intuitive navigation, and smooth checkout processes.
  • Figma / Adobe XD - Prototyping and mapping with design interface tools for visibility of interactive elements and layouts.
  • Creative Support - Offering creative support for illustrations, animations, and video.
Strategy and Creative

Do you have a digital project in mind you would like to discuss?

Every project and successful partnership begins with a chat so, let’s talk.
We’d love to hear from you.