Objectives
Create a new subsidiary web brand that reflected the core values of the parent business but supported a new target audience
The objective was to redefine the landscape of global sports video content production and distribution through crafting and delivering authentic branded videos tailored for global brands. The site was created to be used as marketing and brand website with separate custom client access solution to deliver the production, distribution options, and comprehensive reporting of sports video news content curated by Story10.
Solution
Develop aN application to promote THE business and provide robust support for customers.
The multi-tier application needed to provide a digital marketing experience showcasing business services, for a clean and well-organised user experience (UX) design and offer a robust platform for customer support. The customer provided the brand positioning, but NXT collaborated closely with the client team to develop a fresh, distinctive web brand. This new brand was designed to function independently while seamlessly complementing other business units within the broader portfolio. Additionally, the application was required to feature a secure client administration system. This system played a crucial role in facilitating access to curated content specific to each brand, thereby enhancing the overall functionality and user experience of the application."
Technical Features
- Project strategy and research
- Animation and UX strategy
- Web brand development
- UX / web design
- CMS and customer access solution
- CRM Integration
- IAM solution
- Hosting tenant management
- Security and Performance audits
FULLY INTEGRATED CMS AND CRM SOLUTION
- Bespoke front-end template experience with block-builder modules to create customised templates from all creative styles.
- Updated, optimised and secure version of Umbraco CMS build in .NET 7 / C# / MVC and bespoke API services.
- Integration of bespoke CRM solution to enable customer access
- Bespoke customer zone supporting video distribution services and reports
- Branded customer experience and content based upon unique access management
- Reporting of tracking and application performance
- Slick user experience for all users with mobile strategy.
Result
DELIVERY OF THE NEW APPLICATION EXCEEDED TARGETS FOR TRAFFIC, ENGAGEMENT AND CONVERSIONS.
The ambition for the new brand and business was to engage specific user groups with specific interest in sports video distribution and brand collaborations. The marketing aspect of the website enabled new brand awareness and traffic targets for pageview and unique visitors we're exceeded through various acquisition sources but primarily from organic and social referrals.
The user engagement statistics showed how we retained customers through low bounce rate percentages (26%) and high dwelling time across the main site and client zone.
Finally, the site has supported the client by supporting lead generation and building new marketing qualified leads for the sales team.
We have worked with NXT for the last eight years and they’re a great team to work with, from design to development they fulfil all our needs. They are reliable, hard-working, fantastic at problem solving and always quick to respond. Story10 Marketing department