Objectives
FUTUREPROOF FINANCE WEBSITE UPGRADE
Leumi UK began its partnership with NXT in 2019 to enhance the digital experience for both customers and internal staff. While business IT/digital support was provided remotely from central services in Israel, the UK office sought increased support, integration options, and faster turnaround times. Additionally, there was a desire to differentiate the UK brand site to align with the sales and marketing focus in the UK. The brief included improving UX, SEO, and delivering a fully secure web application and content management experience.
Solution
Leumi UK provide financial services across property, hotel and other asset finance markets
Leumi's website needed a complete overhaul to enhance user experience, SEO, and enquiry rates. The in-house team found managing content proposition and brand collateral challenging, and handling PDF/document management posed difficulties. Previously managed by parent company counterparts, the business sought autonomy for agile maintenance updates. NXT created a bespoke Umbraco website installation with specific security accreditation and approvals. The site also supports custom financial feed integration services.
Technical Features
- Bespoke UX design and planning
- Content, brand, SEO and imagery strategy
- .NET web application solution via Umbraco CMS
- Azure AD and MFA security
- Integration with internal applications and systems
- Bloomberg data feed integration
- Mail system integration
- Security and user management
- Maintenance support SLA
UX STRATEGY BUILT UPON A SECURE AND TRUSTED FRAMEWORK
The business contracted with NXT after an extensive bidding, vetting, and security validation process. Once the prerequisites of the project were approved by the internal IT steering committee, NXT received approval to provide project strategy to the Leumi marketing team.
NXT organised and followed a core theme, focusing on UX planning and user and content strategy. The core brand proposition was updated, and new iconography and imagery were sourced or created bespoke. Considerations were incorporated for the client portal and secure login content, including automation of daily FX rates for customers. CMS management and training ensured the solution was completely fit for the clients' needs and project budget.
Page weights were consciously kept light to ensure the best possible mobile experience
NXT have produced an online experience for both new and existing clients that nurtures not only sales, but builds brand loyalty and advocacy all through one integrated content management system.
The overall project was delivered successfully and NXT will continue to support a update the site through ongoing support and hosting contracts.
Result
delivering A SIMPLE BUT CUSTOMISED UMbraco CMS TO MAINTAIN content and media as well as supporting responsive ux templates
Having revised all the content and layout requirements for users and delivered newly animated and responsive HTML templates, the Leumi UK team also had the freedom to create and integrate all secure content with the CMS – Umbraco. All access was securely and centrally authenticated and integrated with 3rd party feed controls. The output received extremely positive feedback from customers and external stakeholders ensuring the business is seen as a pro-active and secure financial institution with a futureproof web system that can support digital marketing objectives and report on digital KPI's.
We, at Leumi UK, have been thoroughly impressed by the professional and diligent service we have received from NXT right from the beginning. From the very start of the design process to the launch of the website, the team was always on hand to respond to any requests in a timely fashion and there was an open line of communication at every stage. They understood our vision and worked with us to create a new website that encompassed our many complex requirements and perfectly reflected the image our brand. We are very happy with the final product. A special thanks to Scott, Pete and the rest of the team who worked on our project for their dedication, expertise and guidance throughout. Marketing and Communications, Leumi UK plc
