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Umbraco application portal

Fashion Retail Academy

Objectives

Take a fresh perspective, structure, and optimise the website for prospective students to engage them in a career in fashion

The primary requirements were to increase application volumes for courses, as well as prospectus interactions and registrations for open days. The second option was to navigate users to appropriate courses based on their specific age and qualifications through sleek UX layouts and updated menus. 

case study image

Solution

FULL STRATEGIC PROJECT SUPPORT CREATED A MARKET-LEADING WEBSITE

As a full project service, NXT strategised the results of commissioned research to understand and evaluate the emotional decision-making process online. The team also evaluated the issues outlined in the brief within the Discovery process. The creative approach focused on compelling student-related imagery and stories. Content was stripped back to include only key engaging elements, concentrating on this theme and amplifying the 'passion and vibe' of the FRA through leading creatives inspired by the brand and the students themselves.

Technical Features

  • Full project strategy and research collaboration
  • Animation and UX strategy
  • Mobile optimisation delivery
  • CMS version and usability upgrade
  • Dynamics 365 CRM Integration
  • Microsite and landing page development
  • Application tracking
  • Azure tenant management
  • Native iOS & Android App integration
  • Quarterly strategic consultancy reviews
  • Security and performance audits

UMBRACO WEBSITE BUILT TO SUPPORT BUSINESS PERFORMANCE and REPORTING

  • Bespoke front-end template experience with block-builder modules to create customised templates from all creative styles
  • Updated, optimised and secure version of Umbraco CMS build in .NET Core / C# / MVC and bespoke API services
  • Integration of Martech tools to support on-going site optimisation, engagement and improvements as part of our long terms site strategy goals
  • Integration of application forms with Dynamics 365 CRM
  • Upgraded the clients Azure Tenant to ensure full access to logging, alerts, security centre and optimisations for performance and cost spends
  • Reporting of tracking and application performance
  • Slick user experience for all users with mobile strategy
Web Applications stack

Result

225% increase in site interactions since relaunch, with an average 33% increase in engagement of key metrics per visitor

The final solution was the delivery of a market-leading college web application platform utilising web 3.0 animation, video and an overall slick web experience.

Customised two-tier web/mobile navigation, prioritised for ordering courses and qualifications with supporting text. Reduction of content, focusing on students, and inspiring careers in fashion were key elements. Integral to this creativity was a robust .NET application supporting multiple integrations, custom API development, and integration with the college’s CRM system.

Administration delivered via Umbraco CMS and customised admin experience for simplified custom template creation.

Our ambitious and driven client team collaborated with the wider NXT development and strategic teams to achieve an awesome end result that we are all proud to produce.

The site performs brilliantly, the team at NXT took the time understand all our requirements and steered us through the strategic web / user journey. We worked collaboratively through Adobe XD to visualise all creative requirements and mapped web functionality. The new navigation was key to the success and NXT captured these needs perfectly. Overall, the site exceeds our expectations and the process from start to finish was a real all team agency and client effort. Director of Sales and Marketing

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