Objectives
Creation of a CUSTOMISED DIGITAL ENVIRONMENT TO SUPPORT WEBSITES, SYSTEMS, AND CUSTOMER MANAGEMENT
sntv (Sports News Television) a joint venture with the Associated Press and IMG Media, has partnered with NXT since 2014. NXT has been instrumental in developing and supporting sntv's digital transformation plans, aiming to modernise and digitise their client's digital access to sntv's coverage. As part of this transformation program, NXT has strategised, designed, and developed a primary marketing website, a client portal system known as 'Client Zone,' an administration area, and custom integrations with wider company applications, as well as external SaaS tools. This comprehensive effort by NXT ensures the delivery of SNTV's real-time sports news service online for customers.
Solution
Creating an architecture to support coverage for global media and digital newsrooms 24/7 and 365 days a year using a robust and scalable infrastructure
SNTV's coverage spans major sporting events as well as niche sports content globally. As a subscription and consultancy service, many of their clients' core services are managed and delivered through SNTV's website.
NXT strategised the overall system architecture for sntv.com and designed and developed a custom .NET web application system. This was to enable all the functionality needed for digitising all client content as well as developing complex access management and trial management systems.
NXT’s creative services included all UX plans for the external marketing website, client area, and email services. The site enables real-time sports video streaming and live sports news. The main complex functionality was the integration and setup of the on-demand service delivered via the "Client Zone." Customers can access comprehensive live scripting content filtered by sport, date, type, and language. The system also enables users to customize the content and access live planning emails where coverage is shared daily, weekly, and monthly in both English and Arabic.
Technical Features
- Bespoke .NET web application solution
- Customised client management and preference centre
- Integration with internal news publishing platform API
- High volume transaction email service via third party (Sparkpost)
- Custom webhook integrations with CRM
- CRM workflow management
- Multilingual with English and Arabic
- Umbraco CMS sub-site design and development
- Mailchimp integration for clients and trialist prospecting
- Trial management system
- Production hosting environment management and maintenance SLA
real-time news api's and custom integrations to support digital transformation
NXT created a bespoke .NET app to synchronize data, automate workflows, and access web services for third-party SaaS apps and messaging platforms, including Mailchimp, Sparkpost, and Freeagent CRM.
The solution runs a custom access management programme for clients and trialist to access the real-time news content via their new "client zone". Content was consumed via a live API service which triggered custom site workflows and content publishes to enable access to all digital site features the clients requested as part of the transformation programme.
Result
DIGITAL SUCCESS HAS ENABLED SNTV’S COMMERCIAL TEAM TO INCREASE SALES AND RETENTIONS THROUGH NEW DIGITAL PRODUCTS
Apart from the slick UX layouts, one of the key success metrics has been the increased sales through trial conversations and retentions of existing digital client subscribers since the portal re-launch. The teams have also benefited from management information of site activity and engagement rates.
Data integrations have been shared to the CRM have enabled the commercial team to visualise more customer activity within the portal. We've observed a 55% increase in engagement via mobile, which has been specifically optimised for speed and load times to access live coverage.
We have worked with NXT for the last seven years and they’re a great team to work with, from design to development they fulfil all our needs. They are reliable, hard-working, fantastic at problem solving and always quick to respond. Marketing Team - sntv