RJ Fixings

RJ Fixings

Construction eCommerce / Marketing website

RJ Fixings partner with leading global manufacturers of technical fixing systems, and because of this they are the leading supplier for any sized construction project. 

RJ contacted NXT to help review and update their existing eCommerce website to redesign the solution with a focus on user optimisation and conversions. The brand was refreshed to a lighter, brighter and cleaner design with simplified calls to action and a reduced shopping cart process. The system was underpinned by a content management and eCommerce solution so all products, SKU's, discounts, carriage and costs could easily be updated and published by the RJ team. 

The new solution has seen a 25% uplift in year on year online sales with a 32% reduced bounce rate and average page views increase by 2.1% across the whole site.