Our creative offering
WE EMPOWER BRANDS WITH STUNNING WEB DESIGN AND THOUGHTFUL UX STRATEGY
We plan and create web designs that prioritise simplicity, consistency, user-friendly navigation, and layout, while adhering to industry standards. This doesn’t mean boring. Our award-winning web design team ensures that our development team can deliver an impressive online experience.
We create designs through:
- Brand Focused Web Design - Translating brand guidelines into digital reality, ensuring the best creative solutions when considering elements such as colours, typefaces, graphics, and visuals.
- User Interface (UI) Design - Creating purposeful, human-centric interfaces and web experiences that resonate with the audience and the business.
- Responsive Design - Ensuring all devices are optimised for conversion and development.
- User Experience (UX) Design - Organising and structuring content for logical navigation and easy access to information.
- Information Architecture (IA) - Organising and structuring content for logical navigation and easy access to information.
- E-commerce Design - Crafting online shopping experiences that emphasise product presentation, intuitive navigation, and smooth checkout processes.
- Figma / Adobe XD - Prototyping and mapping with design interface tools for visibility of interactive elements and layouts.
- Creative Support - Offering creative support for illustrations, animations, and video.
Frequently asked questions
Key Questions About NXT’s Strategy, UX, and Creative Process.
Great website projects start long before a designer opens Figma or a developer writes a line of code. This section answers the questions we hear most from marketing and communications teams about NXT's strategy, UX, and creative process — from what a discovery phase involves, to how we approach projects including, competitor analysis, user personas, data measurement, and UX planning.
NXT's UX discovery process combines stakeholder workshops with technical and data audits to define objectives, audience behaviour, competitive landscape, and infrastructure risks before any web design or web development begins. Outputs include a risk-rated audit report, a scoping document, and a prioritised digital roadmap for the project and beyond. This prevents misaligned solutions and ensures budget is spent on what will deliver the most impact.
NXT's creative service covers: brand-focused web design (translating brand guidelines into digital reality), UI design, responsive design across different size of devices, User Experience design (UX) and user journey mapping, information architecture (UI), e-commerce design, Figma and Adobe prototyping, and creative support for illustrations, animations, and video. All design is delivered as a modular component system for long-term flexibility based upon 24 years of NXT’s agency experience.
UX (user experience) design is the practice of structuring a website so visitors can find what they need quickly, understand what action to take, and feel confident in the brand. Poor UX leads to high bounce rates, low conversion, and lost revenue. NXT designs both the front-end experience for the audience and the CMS back-office experience for editors — treating both as equally business-critical.
Yes. Accessibility is addressed in every NXT design and development project. This includes WCAG 2.1 compliance, correct colour contrast ratios, keyboard navigation, screen reader compatibility, and accessible form design. Accessible websites also perform better in organic search, as many accessibility best practices align directly with technical SEO requirements.
NXT's strategy service includes a data measurement review covering site analytics, market analysis, and competitor benchmarking using a variety of 3rd party tools. This feeds directly into the UX and content strategy, ensuring design decisions are grounded in actual audience behaviour rather than assumptions. Ongoing performance measurement is also built into NXT's support retainer, tracking KPIs and identifying optimisation opportunities.
Yes. Redesign projects are a common engagement type for NXT. The process begins with an audit of the existing site — covering design, UX, technical SEO, accessibility, and CMS — to identify what is working and what needs to change. NXT then scopes the redesign around specific business objectives rather than redesigning for aesthetic reasons alone.
NXT's design team works primarily in Figma for interface design and interactive prototyping, with Adobe used for specific project requirements. Designs are delivered as interactive prototypes before development begins, so stakeholders can review and approve layouts, user flows, and component behaviour before a line of code is written.
