Empowering Businesses through Cloud-Based, Integrated Digital Technology
We enable businesses to streamline operations and elevate user experiences by leveraging secure and scalable cloud technologies. NXT partners with clients to support cloud-native environments that drive AI, innovation, speed, and digital transformation.
- Microsoft Cloud Partners - Supporting customers with the Azure cloud for innovation, scalability, and optimising business processes. Services include logic apps, APIs, SaaS integrations, data management, and reporting.
- Business Function Support - Expertise in integrating web functions with CRM, PIM, ERP, and HRIS tools for departments like sales, marketing, finance, and HR.
- AI Tools - NXT utilises the best in class AI SaaS tools available for the requirement and experts in Azure’s machine learning and AI tools.
- Extending the Digital Experience - We optimise digital experiences across platforms, supporting IoT integrations, augmented reality, voice technology, and Web 3.0.
Frequently asked questions
Key Technical Questions About NXT’s Development Capabilities and Engineering Approach.
This section explains what NXT Digital Solutions develops, which technologies we work with, and how we approach complex web application projects. These questions cover the specifics that technical leads, CTO’s, digital managers, and marketing directors most commonly ask about our development practice: from the .NET stack and Umbraco expertise, to CRM integrations, AI automation, cloud platforms, front-end frameworks, and R&D capabilities. Twenty four years of delivering bespoke applications means we've answered most of these before.
NXT develops a broad range of bespoke web applications on the Microsoft .NET stack, including: CMS-driven marketing and enterprise websites on Umbraco, eCommerce platforms using Umbraco Commerce, client portals and admin systems, SaaS application builds, back-office tools and middleware, membership and subscription platforms, mobile application back-ends, and API-driven headless builds. Every project is scoped to the specific audience, goals, and budget of the client rather than adapted from a template.
.NET is Microsoft's enterprise application framework, using C# as its primary language. It is a strongly-typed, compiled platform meaning errors are caught before deployment rather than at runtime, making it more secure and stable than interpreted languages like PHP. NXT has specialised in .NET since 2002 because it is the right foundation for mid-market to enterprise web applications that require complex integrations, long-term maintainability, and enterprise-grade security. .NET 10, the current LTS release, is the version NXT builds on for all new projects.
NXT's front-end development covers the full range of modern frameworks and languages: JavaScript, React, Angular, Vue, Node.js, Blazor, HTML, and CSS. Framework selection is driven by project requirements — React for complex interactive applications, Blazor for tightly integrated .NET front-ends, and lightweight vanilla approaches for performance-critical marketing sites. All front-end builds are responsive across devices and optimised for Core Web Vitals and Google Lighthouse scores for SEO and GEO.
NXT has extensive experience integrating web applications with business systems across sales, marketing, finance, and HR functions. Confirmed integrations include: Salesforce, HubSpot, Eloqua, Marketo, Mailchimp, FreeAgent, Workday, Xero and a wide range of custom REST and GraphQL APIs. NXT also integrates with PIM and ERP systems, and builds middleware layers where direct integration is not feasible. All integration work is preceded by a data planning and audit phase to ensure data flows are correctly mapped before development begins.
Technical SEO is built into NXT's development process rather than added retrospectively. This includes: Core Web Vitals and Google Lighthouse optimisation, structured data (schema.org) implementation, XML sitemap configuration, canonical tag management, hreflang for multilingual sites, redirect mapping during migrations, and Search Console integration for ongoing error monitoring. NXT also offers standalone technical SEO audits for existing platforms where performance or indexing issues need to be diagnosed and resolved.
Yes. NXT builds eCommerce platforms primarily using Umbraco Commerce (formerly Vendr), which provides enterprise-grade online retail capability within the Umbraco CMS environment. This approach gives organisations a single platform for both content management and commerce, reducing integration complexity and total cost of ownership. NXT also works with Shopify for clients where a hosted eCommerce platform is more appropriate than a bespoke build.
NXT is a Microsoft Azure Partner and accredited Azure practitioner. Azure services used across NXT projects include: Azure App Services, Virtual Machines, SQ/Cosmos Databases, Azure CDN, Azure Key Vault, Azure Security Centre, DDoS Protection, Logic Apps, Azure Foundry and AI tools, and Azure DevOps for CI/CD pipeline management. NXT also works with AWS for clients with existing infrastructure on that platform. Cloud architecture is designed for the specific resilience, scaling, and compliance requirements of each client.
Yes. NXT builds headless and hybrid CMS implementations using Umbraco's headless capabilities (Umbraco Heartcore or the native headless API in Umbraco v9+). Headless architecture decouples the content management back-end from the front-end presentation layer, enabling content to be delivered to multiple channels websites, apps, digital signage, and third-party platforms from a single content source. NXT advises on whether headless is the right architecture for a given project, as the additional complexity is only justified where multi-channel delivery requirements exist.
NXT's R&D practice covers emerging web technologies including AI, LLM and machine learning integration, Web3 and blockchain applications, NFT platform development, IoT integrations, augmented reality web experiences, and voice technology. These are not speculative services, NXT has delivered production implementations across several of these areas. For clients exploring new technology capabilities, NXT offers scoped R&D engagements to validate feasibility and define a build roadmap before committing to full development.
