Objectives
ENTERPRISE DIGITAL TRANSFoRMATION:
From Critical Audit to Strategic Rebuild
50 countries | 28 languages | 20,000+ pages migrated
Exclusive Networks, a global cybersecurity specialist operating across multiple international markets, engaged NXT Digital Solutions to address critical digital challenges threatening their business continuity, marketing and sales growth ambitions as well as core management and user editing experiences, all being highlighted by their legacy Wordpress installation.
Our comprehensive two-phase discovery process—combining technical audit with face-to-face workshops—revealed fundamental vulnerabilities across their digital infrastructure. Which included some of the following. NXT provided a traffic light report summarising the risks and remediation options for:
- Critical Business Risks
- Catastrophic SEO Failures
- Poor User Experience
Solution
Enterprise Platform Architecture
Following our risk-rated audit report and scoping document, NXT was commissioned to execute a complete digital transformation project. We strategised a complete application upgrade as well as removal of vulnerable software with an enterprise-grade solution built for scale, security, and sustainable growth.
At the foundation, we implemented enterprise-level Umbraco CMS with global-down management capabilities, enabling efficient content management across multiple markets and business units. Azure cloud hosting with hardened security protocols replaced the single-environment architecture, eliminating the critical single point of failure and wider web risks such as DDoS and content delivery.
MFA authentication implementation was necessary for managing global claims and users so that the CMS wouldn't become silo'd and could be managed by a global super-admins as well as the global IT department. A robust backup support with source code management, and improved publishing workflows addressed the security gaps while empowering regional teams with appropriate autonomy. The CMS super-user management structure positioned regional experts as content owners, enabling scalable feature development without security risks and help enable global consistency.
Design and user experience
The brand had accessibility and UX risks which NXT addressed. We delivered an updated web-brand focussed on a consistent and clean structure match to a deliberately muted version of the branding guidelines to align Exclusive Networks with the top-tier vendors they partner with. This understated approach avoided the over-powering brand position that previously affected performance and accessibility. Intuitive navigation with clear calls-to-action replaced the confusing 14-option header. Extended and linked user journeys allows visitors to be sign-posted towards strategic conversion points. A modular design system with extensible blocks and components provides flexibility for future development while maintaining design consistency as well as planning for global template translations and management.
ADVANCED FUNCTIONALITY
Robust vendor search and feature functionality enables visitors to quickly find relevant solutions across Exclusive Networks' extensive portfolio. New Partner, Services, and integrated Solutions areas support their go-to-market strategy with targeted content paths for different audience segments.
Comprehensive contact forms with detailed enquiry data capture integrate seamlessly with HubSpot, enabling sophisticated marketing automation and lead nurturing. Conversion tracking via global analytics structure provides visibility into performance across all markets and customer segments.
Technical foundations include globalised structured sitemaps and mobile optimisation addressing the catastrophic indexing failures, GDPR compliance mechanisms, and strong SEO and GEO foundations designed for sustained organic traffic growth. The architecture is future-ready for global micro-site management as Exclusive Networks scales internationally.
Technical Features
- Web strategy and research discovery
- Web brand and icon updates
- Content and UX design strategy for 20K page website
- AI automation tools
- CMS re-platform to Umbraco
- 50 websites and 26 multi-lingual installation
- Hubspot CRM integration
- Microsite and landing page development
- Azure infrastructure set up and management
- Workday careers platform integration
- Ticketed SLA support services for CMS, web and infrastructure
- Security and performance audits
- Feature release and CMS version management
UMBRACO GLOBAL INTEGRATIONS
Operating across international markets demands strong localisation and content management. Our solution provides enterprise infrastructure that supports consistent managed editing, market‑specific variations, and centralised governance across 50 countries and localised across 28 languages.
Localisation and Language Support
The platform supports Exclusive Networks’ multilingual needs across Europe, Asia, and global regions. Teams can create, translate, and publish content with local variations while maintaining central quality control and content sharing. Regional publishing workflows ensure the right stakeholders review and approve content, preserving brand standards while reflecting local expertise and cultural and language nuances.
Marketing Integration and Automation
Integrated HubSpot functionality unifies marketing operations—connecting website behaviour with automation, lead scoring, and CRM activity. We developed an enterprise professional services software integration with Workday HR so support job advertisement automations.
Finally, a global analytics framework delivers consolidated reporting while giving regional teams detailed insights into their own performance, supporting strategic decisions centrally and tactical optimisation locally.
Result
NXT transformed Exclusive Networks' digital APPLICATION from a business RISK into a strategic asset
Security and Business Continuity
Eliminated single point of failure with enterprise Azure hosting architecture. Implemented comprehensive disaster recovery and backup protocols ensuring business continuity as well as global content delivery optimisation. Achieved GDPR compliance across all domains, eliminating regulatory risk. Deployed MFA authentication and hardened security controls. Established sustainable update and maintenance workflows preventing future technical debt.
The Exclusive Networks engagement exemplifies NXT's strategic approach: rigorous discovery, risk-informed prioritisation, and enterprise-grade solutions built for long-term value—not short-term tactical fixes. By addressing root causes rather than symptoms, we positioned Exclusive Networks for sustainable digital growth aligned with their global ambitions.
Operational Capability and Scalability
NXT empowered regional teams with CMS super-user capabilities and appropriate autonomy. Enabled global content management with efficient localisation and reusability. Created scalable architecture supporting future market expansion without technical constraints. Integrated marketing automation enabling sophisticated, data-driven campaigns. Established analytics framework for continuous optimisation across all markets.
Search Visibility and Traffic EXPANSION GLOBALLY
Resolved critical indexing failures affecting 1,300+ pages, making content discoverable to search engines and users. Created a content structure to support localised marketing teams to build out content specific SEO pillars. Implemented best practice technical structure and code for content indexing. Optimised image formats and file sizes for performance. Created technical SEO and GEO foundations enabling sustained organic growth locally and globally.
We hired NXT to conduct a thorough audit of our enterprise application and global web strategy. Their team proved their expertise immediately, not only meeting our expectations but clearly mapping out the full project delivery for us. We subsequently commissioned the team to lead the global website UX and CMS re-structure project. The combination of efficient communication, experience and knowledge made the collaboration seamless and the final product has been excellent. Exclusive Networks Global Marketing Team
