27 Sep, 2024

Web Bots and Their Impact on the internet

Web bots, also known as internet bots, have come a long way since their inception. From simple automated scripts to sophisticated AI-driven entities, web bots have evolved significantly, transforming the way businesses operate. This blog explores the journey of web bots, their technological advancements, and the profound impact they have on various business sectors.

Early Days of Web Bots

Origins and Basic Functions: The first web bots were simple scripts designed to automate repetitive tasks such as data collection and web indexing.
Search Engine Crawlers: Early bots like web crawlers played a crucial role in the development of search engines, helping to index the vast amount of information available on the internet.

The Rise of Intelligent Bots

Chatbots and Customer Service: The introduction of chatbots revolutionised customer service by providing instant responses and handling a large volume of inquiries.
AI and Machine Learning: The integration of AI and machine learning enabled bots to understand and process natural language, making interactions more human-like and efficient.

Impact on Business Operations

Efficiency and Productivity: Bots automate routine tasks, allowing employees to focus on more strategic activities, thereby increasing overall productivity.
Cost Reduction: By automating customer service and other repetitive tasks, businesses can significantly reduce operational costs.
Data Collection and Analysis: Bots can gather and analyse large datasets, providing valuable insights that help businesses make informed decisions.

Industry-Specific Applications

E-commerce: Bots assist in managing inventory, processing orders, and providing personalised shopping experiences.
Finance: In the financial sector, bots are used for fraud detection, customer support, and automated trading.
Healthcare: Bots help in patient management, appointment scheduling, and providing medical information.

However not all web bots have a positive impact - web bots are increasingly being used for malice and causing some significant issues for businesses through an unprecedented amount of attacks. We've seen a record amount of DDoS attacks and requests to customer sites and systems in 2024.

DDoS Attacks and Mitigation

Understanding DDoS Attacks: A Distributed Denial-of-Service (DDoS) attack is a malicious attempt to disrupt the normal traffic of a targeted server, service, or network by overwhelming the target or its surrounding infrastructure with a flood of internet traffic.These attacks are typically carried out using a network of compromised devices, known as a botnet, which can include computers, IoT devices, and more.
Impact on Businesses: DDoS attacks can severely impact businesses by causing website downtime, loss of revenue, and damage to reputation. They can also lead to increased operational costs as businesses scramble to mitigate the effects of the attack.
Increased frequency: DDoS attacks are becoming a regular part of the web and infrastructure. There are core services and strategies that can reduce the harmful effect of botnet requests.

Mitigation Strategies

Detection: Early detection is crucial. Businesses should use traffic analytics tools to identify unusual traffic patterns that may indicate a DDoS attack
Response: Implementing a robust response plan that includes filtering out malicious traffic while allowing legitimate traffic to pass through is essential. This can be achieved using Web Application Firewalls (WAF) and other filtration processes. We typically employ Asure Frontdoor as part of our infrastructure service.
Routing: Intelligent traffic routing can help manage the load and prevent the network from becoming overwhelmed.
Adaptation: Continuously analysing traffic patterns and adapting to new attack vectors can help strengthen defences against future attacks
Cloud-Based Solutions: Utilising cloud-based DDoS mitigation services can provide scalable protection that adapts to the size and complexity of the attack

Ethical Considerations and Challenges

Privacy Concerns: The use of bots raises questions about data privacy and security.
Job Displacement: Automation through bots can lead to job displacement, necessitating a balance between technological advancement and workforce stability.
Regulation and Compliance: Ensuring that bots operate within legal and ethical boundaries is crucial for maintaining trust and compliance.

Future Trends

Advancements in AI: Continued advancements in AI will make bots even more capable and versatile.
Integration with IoT: The integration of bots with the Internet of Things (IoT) will open up new possibilities for automation and efficiency.
Personalisation and Customisation: Future bots will offer highly personalised and customised experiences, further enhancing user satisfaction.

Conclusion

The evolution of web bots has had a profound impact on businesses, driving efficiency, reducing costs, and enabling new capabilities. However, the rise of threats like DDoS attacks highlights the need for robust security measures. As technology continues to advance, the role of bots in business operations will only grow, presenting both opportunities and challenges that need to be carefully managed. There is and will be an increased demand for businesses to continue to invest in the appropriate infrastructure to ensure reliance is covered.

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Last updated: November 2024

Introduction
1. NXT are committed to safeguarding the privacy of our website visitors.
2. This policy applies where we are acting as a data controller with respect to the personal data of such persons; in other words, where we determine the purposes and means of the processing of that personal data.
3. Our website incorporates privacy controls which affect how we will process your personal data. By using the privacy controls, you can specify whether you would like to receive direct marketing communications and limit the collection, sharing and publication of your personal data.
4. We use cookies on our website. Insofar as those cookies are not strictly necessary for the provision of our website, we will ask you to consent to our use of cookies when you first visit our website.
The personal data that we collect
1. In this Section 2 we have set out the general categories of personal data that we process.
2. We may process data enabling us to get in touch with you ("contact data"). The contact data may include your name, email address, telephone number. The source of the contact data is you and/or your employer.
3. We may process information contained in or relating to any communication that you send to us or that we send to you ("communication data"). The communication data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms.
4. We may process data about your use of our website ("usage data"). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking system.
5. Please do not supply any other person's personal data to us, unless we prompt you to do so.
Purposes of processing and legal bases
1. In this Section 3, we have set out the purposes for which we may process personal data and the legal bases of the processing.
2. Operations - We may process your personal data for the purposes of operating our website, providing our services, generating invoices, bills and other payment-related documentation, and credit control. The legal basis for this processing is our legitimate interests, namely the proper administration of our website, services and business.
3. Publications - We may process account data, profile data and/or service data for the purposes of publishing such data on our website and elsewhere through our services in accordance with your express instructions. The legal basis for this processing is consent.
4. Relationships and communications - We may process contact data, account data, customer relationship data, transaction data and/or communication data for the purposes of managing our relationships, communicating with you (excluding communicating for the purposes of direct marketing) by email, SMS, post, and/or telephone, providing support services and complaint handling. The legal basis for this processing is our legitimate interests, namely communications with our website visitors, service users, individual customers and customer personnel, the maintenance of our relationships, enabling the use of our services, and the proper administration of our website, services and business.
5. Personalisation - We may process account data, service data and/or usage data for the purposes of personalising the content and advertisements that you see on our website and through our services to ensure that you only see material that is relevant to you. The legal basis for this processing is consent.
6. Direct marketing - We may process contact data, account data, profile data, customer relationship data and/or transaction data for the purposes of creating, targeting and sending direct marketing communications by email, SMS, post and/or and making contact by telephone for marketing-related purposes. The legal basis for this processing is consent.
7. Research and analysis - We may process usage data, service data and/or transaction data] for [the purposes of researching and analysing the use of our website and services, as well as researching and analysing other interactions with our business. The legal basis for this processing is consent.
8. Record keeping - We may process your personal data for the purposes of creating and maintaining our databases, back-up copies of our databases and our business records generally. The legal basis for this processing is our legitimate interests, namely ensuring that we have access to all the information we need to properly and efficiently run our business in accordance with this policy.
9. Security - We may process your personal data for the purposes of security and the prevention of fraud and other criminal activity. The legal basis of this processing is our legitimate interests, namely the protection of our website, services and business, and the protection of others.
10. Insurance and risk management - We may process your personal data where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks and/or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.
11. Legal claims - We may process your personal data where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely [the protection and assertion of our legal rights, your legal rights and the legal rights of others.
12. Legal compliance and vital interests - We may also process your personal data where such processing is necessary for compliance with a legal obligation to which we are subject or in order to protect your vital interests or the vital interests of another natural person.
Providing your personal data to others
1. We may disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy.
2. We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice.
3. Your personal data held in our website database and will be stored on the servers of our hosting services providers.
4. In addition to the specific disclosures of personal data set out in this Section 4, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise, or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
5. Please do not supply any other person's personal data to us, unless we prompt you to do so.
Retaining and deleting personal data
1. This Section 5 sets out our data retention policies and procedures, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.
2. Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
3. We will retain your personal data as follows:
  1. contact/communication/usage data will be retained for a minimum period of 1 year following the date of the most recent contact between you and us, and for a maximum period of 6 years following that date
4. If you grant to us a licence to publish any of your personal data, we may continue to retain and publish that personal data after the end of the relevant retention period specified in this Section 7 in accordance with the applicable licence terms, subject to your data subject rights. If we cease to publish such personal data after the end of the relevant retention period specified in this Section 7, that personal data will be retained for a minimum period of 3 years and a maximum period of 10 years following the date that publication ceases.
5. Notwithstanding the other provisions of this Section 5, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
Security of personal data
1. We will take appropriate technical and organisational precautions to secure your personal data and to prevent the loss, misuse or alteration of your personal data.
2. We will store your personal data on secure servers in secure manual record-keeping systems.
3. Data relating to your enquiries and financial transactions that is sent from your web browser to our web server, or from our web server to your web browser, will be protected using encryption technology.
4. You acknowledge that the transmission of unencrypted or inadequately encrypted data over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
5. You should ensure that your password is not susceptible to being guessed, whether by a person or a computer program. You are responsible for keeping the password you use for accessing our website confidential and we will not ask you for your password (except when you log in to our website).
Your rights
1. In this Section 7, we have listed the rights that you have under data protection law.
2. Your principal rights under data protection law are:
  1. the right to access - you can ask for copies of your personal data;
  2. the right to rectification - you can ask us to rectify inaccurate personal data and to complete incomplete personal data;
  3. the right to erasure - you can ask us to erase your personal data;
  4. the right to restrict processing - you can ask us to restrict the processing of your personal data;
  5. the right to object to processing - you can object to the processing of your personal data;
  6. the right to data portability - you can ask that we transfer your personal data to another organisation or to you;
  7. the right to complain to a supervisory authority - you can complain about our processing of your personal data; and
  8. the right to withdraw consent - to the extent that the legal basis of our processing of your personal data is consent, you can withdraw that consent.
3. These rights are subject to certain limitations and exceptions. You can learn more about the rights of data subjects by visiting https://edpb.europa.eu/our-work-tools/general-guidance/gdpr-guidelines-recommendations-best-practices_en and https://ico.org.uk/
4. You may exercise any of your rights in relation to your personal data by written notice to us, using the contact details set out below.
Third party websites
1. Our website includes hyperlinks to, and details of, third party websites.
2. In general we have no control over, and are not responsible for, the privacy policies and practices of third parties.
About cookies
1. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
2. Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
3. Cookies may not contain any information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies.
Cookies that we use
1. 1. authentication and status - we use cookies to identify you when you visit our website and as you navigate our website, and to help us determine if you are logged into our website. Cookies used for this purpose are: identify cookies;We use cookies for the following purposes:
  2. personalisation - we use cookies to store information about your preferences and to personalise our website for you (cookies used for this purpose are: identify cookies);
  3. security - we use cookies as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally (cookies used for this purpose are: identify cookies);
  4. analysis - we use cookies to help us to analyse the use and performance of our website and services(cookies used for this purpose are: identify cookies); and
  5. Cookie consent - we use cookies to store your preferences in relation to the use of cookies more generally (cookies used for this purpose are: identify cookies).
Cookies used by our service providers
1. Our service providers use cookies and those cookies may be stored on your computer when you visit our website.
2. We use Google Analytics. Google Analytics gathers information about the use of our website by means of cookies. The information gathered is used to create reports about the use of our website. You can find out more about Google's use of information by visiting https://www.google.com/policies/privacy/partners/ and you can review Google's privacy policy at https://policies.google.com/privacy.
Managing cookies
1. Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
  1. Chrome;
  2. Firefox;
  3. Opera;
  4. Internet Explorer;
  5. Safari; and
  6. Edge.
2. Blocking all cookies will have a negative impact upon the usability of many websites.
3. If you block cookies, you will not be able to use all the features on our website.
Amendments
1. We may update this policy from time to time by publishing a new version on our website.
2. You should check this page occasionally to ensure you are happy with any changes to this policy.
Our details
1. This website is owned and operated by NXT Digital Solutions Ltd.
2. We are registered in England and Wales under registration number 04554433 and our registered office is at C/O Tc Group The Granary, Hones Yard, 1 Waverley Lane, Farnham, Surrey, England, GU9 8BB.
3. Our principal place of business is at 4 Jeffries House, Jeffries Passage, Guildford, GU1 4AP.
4. You can contact us:
  1. by post or telephone, to the postal address and number given on our Contact page;
  2. using our website contact form;
Data protection registration
1. We are registered as a data controller with the UK Information Commissioner's Office.
Representatives
1. Our representative within the EU with respect to our obligations under data protection law is either company director and you can contact our representative via our contact form.
2. Our representative within the UK with respect to our obligations under data protection law is either company director and you can contact our representative via our contact form.
Data protection officer
1. Our data protection officer's contact details can be found by completing our contact form and requesting contact from our current data protection officer.

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Web Bots and Their Impact on the internet

Early Days of Web Bots

The Rise of Intelligent Bots

Impact on Business Operations

Industry-Specific Applications

DDoS Attacks and Mitigation

Mitigation Strategies

Ethical Considerations and Challenges

Future Trends

Conclusion

More insights

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+44 (0)1483 954 816

Web Bots and Their Impact on the internet

Early Days of Web Bots

The Rise of Intelligent Bots

Impact on Business Operations

Industry-Specific Applications

DDoS Attacks and Mitigation

Mitigation Strategies

Ethical Considerations and Challenges

Future Trends

Conclusion

More insights

The Cookies We Set

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