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Excitech

Kentico CMS development project

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Excitech

Kentico CMS development project in partnership with MOI Global

The objective for this project was to re-design and build a new fully responsive content managed website in line with the new Excitech brand launch. The purpose of the re-design was to update the UX (user experience) and content to better reflect Excitech’s positioning and capability, and serve as more effective lead generation tool. The new website structure was based upon user analysis provided by our marketing agency partner – MOI Global who initially engaged NXT as their .NET development partner.

The core objectives of the site were to:

  • Better reflect Excitech’s as a consultative, thought leadership based business
  • Support the brand positioning through clear UX pathways
  • Drive better conversion and lead generation
  • Showcase the breadth of the Excitech portfolio
  • Assist recruitment
  • Improve analytics metrics as outlined within the Website Strategy document.

NXT’s design team worked with MOI’s creative studio to develop the design /HTML templates based on the data collected and formulated a web style that met the UX requirements across the site. NXT then created all the front and back end development code and setup the Kentico CMS to manage the website templates.

Tags

  • Kentico
  • .NET CMS
  • .NET MVC web application
  • UX Design
  • UX planning
  • Branding design

excitech.co.uk

Features

  • Website template design support
  • Kentico .NET development
  • Customised template development for Kentico for content tagging
  • Bolean site search
  • Responsive development across all browsing environments
  • Customised campaign integration for a 3rd party marketing software
  • Online chat tool integration
  • Google Tag manager integration tracking site user behaviours
  • Developer handover with internal team
  • Development documentation
  • CMS system training with Excitech stakeholders
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My team and I worked with NXT to develop the new Excitech website. It was a high profile project, coupled with a complete refresh of our brand identity. The team at NXT were great and helped us navigate the complexities of a large website build. I was impressed by their expertise and knowledge, and willingness to adapt to our way of working. They were responsive and delivered a challenging project within tight timescales. Internal and external client feedback about the new site has been excellent, and all our key metrics are up so far. We are extremely proud of the new site, and would like to thank NXT for their valuable contribution.

Yvette Dainton
Marketing Director, Excitech

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