The Brief
Syscap uses its website effectively as part of the company’s digital marketing plan. As well as including details of its array of B2B finance solutions, it provides a resource of live sector news, interactive quotation tools for customers and links to a partner login with access to a real time reseller proposal system.
In October 2011, Syscap decided it was time to overhaul and refresh its entire website, move away from its outdated Joomla content management system and migrate to a brand new system. The company needed a system that would allow the business services team to keep the content fresh and up to date on an ongoing basis and enable the business to roll out the next phase of their development roadmap.
NXT was selected through a competitive tendering process to migrate the site to a new, secure hosting platform and to repair any existing damage and rebuild the site in a more robust and fit for purpose solution.
The brief was clear, re-build the site securely in ASP.NET so it can synchronise with their partner portal and offer the company’s marketing team the freedom to regularly update and amend all site content with limited agency support.
Our Solution
The NXT development team migrated the existing site onto our secure Rackspace dedicated server. We then created a staged site with new page templates and refreshed the homepage and tactical design. We then copied the majority of existing website content/pages into Umbraco. All existing interactive forms and quote tools were re-worked and integrated within the framework of the CMS. New imagery and web fonts were included to give the site a fresher feel and improve search engine optimisation performance.
As part of the re-launch, our design team helped create new email marketing templates for the Business Services team to use with their e-marketing solution. We also designed animated gifs for inclusion in the company’s partner pages. As part of the delivery of the new website we supported and trained the Business Services team to enable them to use the system. NXT were also asked to provide ongoing support for enhanced and continual site development.
Key Areas
- Website migration and management
- Homepage and tactical re-design
- Site template and database re-build
- Integrating external database applications
- Online administration through Umbraco CMS
- Email Marketing and Newsletter template design
- Interactive banner designs
- Analytics set up and analysis
- Managed monthly hosting for all Syscap’s websites
- Monthly maintenance agreement to cover updates and amendments
- Training and support
Philip White, CEO of Syscap commented:
"NXT remained unphased by the task and delivered a solution promptly and efficiently, enhancing our site along the way. We look forward to utilising their skills, expertise and creativity as we continue to grow and develop as a business and extend our offering to a broader market. They are well placed to ensure we stay ahead of our competition."