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Social Media and eCommerce – it's not rocket science.

Peter Hinchliffe 28 January 2011 { Social Media }

Social Media and eCommerce – it's not rocket science.

Does your business include an eCommerce element to your online presence? Do you also market and communicate to customers and suppliers through social media? Now is the right time to mix it up and integrate them together. But, with anything technical, the clever (or science) bit is determining, who your target audience will be and offering the best avenue for tailoring your new eCommerce / social media campaign to them. According to media monitoring site Pingdom the age of social network users varies across different sites, so be specific. Here’s a few quick ideas: build a facebook store just like ASOS are launching or push a twitter promotional code discount and re-tweet campaign.

If you do want to discuss any of these ideas further, give us a call at NXT.

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