Do you have responsibility for digital marketing/advertising or managing the content of your organisations website? If so, read on.
Statutory changes being enforced from 1st March 2011 means that the ASA will be extending its remit to cover marketing communications on organisations’ own websites and in other non-paid-for space under their control.
So what does that mean?
Well, if your website, digital marketing or social media promotion is not adhering to the full UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) your business could be sanctioned and fined. The code includes general rules that state advertising must be responsible, must not mislead, or offend, and specific rules that cover advertising to children and ads for alcohol, gambling, motoring, health and financial products.
So, don’t say we didn’t warn you – give us a call if you’re not sure if this affects your business or not!